Privacy Policy
Last Updated: January 2026
Shot in the Dark ("we," "us," "our," or "Company") operates the shotinthedark.ca website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Information: Name, email address, phone number, and other contact details you submit through forms or inquiries
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking Data: Information collected via cookies, pixels, and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission calculations
- Site improvement and optimization
- Communication regarding our services and updates
- Fraud prevention and security measures
- Compliance with legal obligations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track user behavior and site performance
- Affiliate Tracking Cookies: Monitor referrals and commissions
- Third-Party Cookies: Placed by our partners and service providers
You may opt out of non-essential cookies by adjusting your browser settings. However, disabling cookies may affect website functionality. For more information on managing cookies, visit allaboutcookies.org.
Third-Party Links
Our website contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review their respective privacy policies before providing any personal information. Shot in the Dark has no control over third-party data collection practices.
Your Rights
Depending on your location, you may have the following rights:
- Right to Access: Request a copy of your personal information
- Right to Correction: Request correction of inaccurate data
- Right to Deletion: Request deletion of your data (subject to legal exceptions)
- Right to Opt-Out: Opt out of marketing communications and non-essential data processing
- Right to Portability: Request your data in a portable format
Residents of Canada have rights under applicable provincial privacy legislation. To exercise these rights, contact us at privacy@shotinthedark.ca with your request and verification of identity.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Affiliate tracking data is typically retained for 12-24 months. You may request deletion of your data at any time by contacting us, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@shotinthedark.ca
We will respond to your inquiry within 30 days.